On the Subject of Me

Photo of me

I’m a multidisciplinary design and product leader living in sunny Philadelphia, PA.

I’m Senior Product Designer for US COVID-19 Response at Resolve to Save Lives. I’m co-founder and Creative Director of A Book Apart, a boutique publisher of design and UX books with a library of 34 titles and growing—including my own, On Web Typography, and industry-defining titles like Responsive Web Design and Mobile First.

Over the past 20+ years I’ve worked at design and web agencies, startups—including two of my own, news and media publishers, and spoken at dozens of conferences to thousands of people around the world.

Previously, I was Senior Design Director at InVision where I led the Marketing Design team, and Design Director at Slate where I led a company-wide brand and site overhaul. I served as Vice President of AIGA/NY, Executive Design Director at Vox Media, faculty at the MFA Interaction Design program at SVA, and Creative Director for A List Apart, , and Happy Cog. I’ve worked for clients such as AIGA, The Chicago Tribune, Housing Works, PBS, The United Nations, and WordPress.

I have a deep love of learning, teaching, and fostering community around design.

About This Site

This site represents an experiment in art direction online. Rather than allowing what I write to flow from a content management system into the same page layout every time, I’ve created a system for fast design direction based on the needs of the content. Because it’s an experiment, sometimes a page might be a total disaster, or might not work in your browser. Please accept my apologies. This experiment isn't meant to shatter new depths of graphic design, but to find the voice in the visuals so that they can become an equal partner in the story being told.

The site is created with the best flavors of HTML and CSS, and uses ExpressionEngine for publishing. The body typeface is Chaparral by Carol Twombly, and Proxima Nova by Mark Simonson and FacitWeb by Tim Ahrens are used for subheads and supplementary copy. All fonts are served through the magic of Typekit.


My design sensibilities are heavily inspired by traditional print design and a passion for typography. I can sometimes be found speaking at conferences like An Event Apart, South By Southwest, @media, and Webstock.

I take an abundance of photographs, most often with a Nikon D90, but also employ a Panasonic Lumix GF1, a Polaroid SX-70, and a Holga 120 when it strikes my fancy. And yes, my full last name is “Santa Maria”.

Contact Info