Hot damn! Unimark’s 1970 NYC Transit Authority Graphics Standards Manual is being reissued as a full-size book through an exclusive license from the MTA.
In 1967 the New York City Transit Authority hired Massimo Vignelli and Bob Noorda of the design firm Unimark International to design a signage and wayfinding system that would solve the problem underground.
The work they delivered, the 1970 New York City Transit Authority Graphic Standards Manual, succeeded in that goal and, perhaps unintentionally, the Standards Manual became one of the world’s classic examples of modern design.
This is likely a one-time-only thing, so don’t miss out on some design history!