We’re very excited to release not one, but two, new A Book Apart titles today. We’re finishing up our publishing year with a big splash; first with Designing for Emotion by Aarron Walter, and next with Mobile First by Luke Wroblewski. These guys are both personal UX/design heroes of mine and their books really hit home. Here’s an appetizer from the back cover of Aarron’s book:
Make your users fall in love with your site via the precepts packed into this brief, charming book by MailChimp user experience design lead Aarron Walter. From classic psychology to case studies, highbrow concepts to common sense, Designing for Emotion demonstrates accessible strategies and memorable methods to help you make a human connection through design.
And now from Luke’s:
Our industry’s long wait for the complete, strategic guide to mobile web design is finally over. Former Yahoo! design architect and co-creator of Bagcheck Luke Wroblewski knows more about mobile experience than the rest of us, and packs all he knows into this entertaining, to-the-point guidebook. Its data-driven strategies and battle tested techniques will make you a master of mobile—and improve your non-mobile design, too!
These books round out many of the topics covered in the first few ABA titles, as well directly connecting the dots set up from Erin and Ethan’s books. And if you’ve ever read their sites or seen these two gents speak, you’ll know they can weave a compelling yarn.
Last but not least, the latest version of iBooks has support for embedded fonts. So now you can enjoy the ePubs for these titles with the same type as the paperbacks!
We have some great stuff coming for you in 2012, including my book (yipe!), but for now head on over and check out Designing for Emotion and Mobile First! Oh, and you can get them both together (paperback or digital) and save! Or just dip your toe in and preview both book in this week’s A List Apart.